To Template or Not to Template

To Template or Not to Template

I can see both sides of this argument from the design standpoint.  If you are in a large corporation, you need brand standards but that does not mean there should not be ‘wiggle room’ for creativity within a standard.  In my  current job, we are in progress with a redesign, everything is being handled by a 3rd party; they are creating the look, the colors, the layout, and migrating the content.  

On on hand, I get a sense of comfort that this company is capable and knowledgeable with current industry standards and compliance. On the other hand, as a developer/designer/editor, I am feeling helpless and impatient since I will not have full control released to me until October. 

I hope there will be ‘wiggle room’ with the new system and templates.  


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