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Better Web Design and Functionality Lead to Better Enrollment

Better Web Design and Functionality Lead to Better Enrollment

A campus web site may be the first impression a potential student has about a school.  If the site looks sloppy, out of date or is difficult to use, then potential students will not stick around.  Pleasing layouts, easy to find-scannable information with a minimum of clutter and text is more appealing.  Reading on a web site is NOT the same as reading a book or pamphlet.   Especially potential students. They want to find headings with relevant topics and move on.  This is reflected on the bounce rate of web analytics or metrics. 

 

 

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